Art Direction & Event Design:  Design lead for the second annual Axe Collective showcase at SXSW, creating the event logo lock up, invites, social graphics, and all on-site graphics such as stage backdrops, product integration and brand signage throughout the venue  // SPINMEDIA - 2016

Program Overview
The SPIN event featured an electrifying line up of artists that complimented both the Axe Collective and John Legend, while promoting the Find Your Magic messaging.  The event took place at The Belmont in Austin, Texas during SXSW and attracted a total attendance of 1,000+ exceeding total capacity.