Program Overview: In 2016, VIBE + 1800 Tequila continued their digital partnership, taking it from the streets to behind the beats. Through a series of custom native and video content, VIBE and 1800 curated a comprehensive animated feature story that went behind the beats with today's top producer talent, while amplifying 1800 Tequila's brand messaging to an audience of millions. The animated feature story received 122+K Pageviews and 1M+ Impressions.
Interactive Design: I worked closely with our engineer team to create this animated feature story which housed a custom native and video content series for 1800 Tequila. In addition to the creation of this piece, I created all custom co-branded ad units that lived across all SpinMedia publications // SpinMedia
View the live piece: http://www.vibe.com/articles/behindthebeats/