The spirit and process of “collaboration” came to life in a one of a kind series brought to you by pairing the iconic voice of SPIN and the innovative spirit of Microsoft. The Connect Sessions paired some of today’s top emerging musicians with equally gifted multi-disciplinary artists and documented their creative process from start to finish. The program included cutting-edge talent collaborations, marquee live event, original video series, and high impact media. It reached 7MM+ impressions of event coverage, 12.8MM+ social reach surrounding the event, and 2500+ RSVP’s.
Art Direction, Branding, Digital Advertising & Event Design: I worked independently on all design aspects of this campaign. I created the look and feel for the campaign that was carried throughout all the high impact media on SPIN as well as event promos and on-site graphics // SpinMedia