Program Overview: The U.S. Food and Drug Administration's Fresh Empire campaign promotes a tobacco-free life by educating youth through Hip Hop-inspired events, videos and contests. Billboard Media Group used their iconic hip hop music platform, VIBE, to create a unique reoccurring experiential program that gives the brand the opportunity to show teens that being tobacco-free is apart of the hip hop lifestyle. Vibe V Sessions is a four series event that takes place in New York City, Atlanta, Los Angeles and Chicago.
Art Direction, Branding, and Event Design: I worked independently on all design aspects of this concert series such as co-branded logo lock up, social promotions, and on-site graphics. In addition, I art directed and managed a video loop that was featured at each event // Billboard Media Group