Art Direction + Design: I worked independently as the lead designer on all aspects of this campaign for 1800 Tequila, from conceptualization and directing photography to implementation and layout of the final parallax-scrolling editorial feature. Working closely with SPIN's creative marketing team, we designed a custom editorial solution for 1800's brand direction with freelance photographers for on-site photo shoots in neighborhoods of Newark, Brooklyn and Los Angeles.
I was responsible for final image selection for the interactive editorial piece and digital advertisements across all SpinMedia sites, and proceeded to work in tandem with the in-house engineering team to create animation and build custom interactive elements (including a fully functioning map of 1980s Brooklyn hip hop) throughout the feature. Additionally, I art directed and designed a host of ad units for all three cities to integrate engaging photos alongside compelling article copy to attract and engage with SPIN's audience. // SPINMEDIA - 2015
View the live parallax: http://www.spin.com/articles/remember-the-streets/
The 1800 Tequila campaign is a 3-editorial parallax series on SPIN called "Remember The Streets", looking at three time periods in three cities to align with 1800's current "Enough Said" campaign that featured brand-created videos from Ray Liotta, Michael K Williams and Kid Ink.
Some of the greatest artists, movements and creativity in music history were born out of the harshest and toughest of environments. In Remember the Streets, we'll look at three urban centers and their transformative periods - Newark (1960s and 70s), Brooklyn (1980s), Los Angeles (1990s) - to uncover how the most innovative sounds and styles came out of America's toughest cities, making a lasting impact on American music forever.
Featuring original photography from Newark, Brooklyn and Los Angeles in a highly customized, parallax-scrolling editorial environment, the Remember the Streets campaign was a runaway success with over 1.5 million page views over the course September and October 2015