About

b. 1986, HK.

Creative Director & Strategist specializing in brand experiences that bring emerging technology to life.

 

I've built my career leading creative for brands of all sizes, delivering everything from nimble campaigns to multimillion-dollar experiences. Along the way, I've won new business, built lasting client partnerships, and led cross-functional teams from the first idea through final execution.

My work spans experiential design, content direction, and technology-driven experiences, collaborating with everyone from 3D artists, illustrators, and editors to technologists, AV partners, fabricators, and production teams to bring ideas to life.

What ties it all together is a passion for making new technology feel human. Through storytelling, I create experiences that help people understand, embrace, and connect with innovation. It's the thread that's run through my career, and the perspective I bring to every project.

Experience:

The-Team (Wasserman)
Creative Director / 2024 - present
Acd / 2022 - 2024
Senior ART Director / 2019 - 2022


billboard, the hollywood reporter, mrc

Senior Designer 2016 - 2019


Spin, Vibe, Stereogum

Designer 2013 - 2016

Awards:

Clio Sports Silver
AT&T Scene Machine


Clio Sports Shortlist

Annihilator Cup 3.0


Shorty Impact Awards Gold

AT&T x Miami beach pride


ESports business Submit
Top endemic Brand Activation

AT&T at Dreamhack

CLIENTS:
1800 tequila
at&t
American airlines
bai
crown royal
converse
facebook
house of vans
Microsoft
Stillhouse Whiskey
Tribeca Film festival
uber
We wore what

Work Featured in:
Adweek
Billboard Magazine
BizBash
Deadline
digiday
Forbes
sports business journal
The Hollywood Reporter