About

b. 1986, HK.

I am a multi-disciplinary creative director & strategist specializing in unique consumer experiences with an emphasis on innovative tech trends.

 

With over 12 years of shaping brand experiences and digital design, I’ve worked with everyone from small nonprofits to Fortune 500 companies—primarily in music, entertainment, and sports. I’m passionate about leading teams to create forward-thinking work that sparks conversation and excitement. My focus lies in integrating new technology to reimagine the way people engage with the experiences they love.

When I’m not crafting content for brands, I’m pouring my energy into The Rose Rating—an Instagram project that highlights diverse, socially conscious restaurants and small food businesses making a difference in their communities.

Based in Silverlake, LA.

Experience:

Wasserman
Creative Director / 2024 - present
Acd / 2022 - 2024
Senior ART Director / 2019 - 2022


billboard, the hollywood reporter, mrc

Senior Designer 2016 - 2019


Spin, Vibe, Stereogum

Designer 2013 - 2016

Awards:

Clio Sports Silver
AT&T Scene Machine


Clio Sports Shortlist

Annihilator Cup 3.0


Shorty Impact Awards Gold

AT&T x Miami beach pride


ESports business Submit
Top endemic Brand Activation

AT&T at Dreamhack

CLIENTS:
1800 tequila
at&t
American airlines
bai
crown royal
converse
facebook
house of vans
Microsoft
Stillhouse Whiskey
Tribeca Film festival
uber
We wore what

Work Featured in:
Adweek
Billboard Magazine
BizBash
Deadline
digiday
Forbes
sports business journal
The Hollywood Reporter