BRANDING & SOCIAL

MARME was inspired by Guanajuato, Mexico, the hat-making capital of the world and where founder and designer, Maria Mejia, was born. The town has been a hat-making center for over 180 years. It makes complete sense why she became obsessed with hats at a very young age. Maria moved to the US when she was a little girl and took with her a dream that one day she would be able to make her own hats where she was born and provide jobs to the people in her hometown of Guanajuato.

I worked with Maria to bring her vision to life through logo design, product packaging, and an e-commerce website. I used a stylish modern font for her logo that is a mix of serif and sans serif. Its soft curves with high contrast glyphs create a perfect balance for both feminine and masculine qualities. Her overall branding is minimal yet bold, and focuses on its beautiful product photography.

Marmehats.com