PROGRAM OVERVIEW
Family Feud meets Double Dare 2000. AT&T takes over Fanatics Fest with a game show connecting superfans and superstars.
For AT&T's debut at Fanatics Fest, I led the creative development of an experience designed to give the brand a meaningful role within one of the biggest gatherings in sports culture.
We created The AT&T Connection Cup, a live sports game show hosted by Nate Burleson that turned fans from spectators into competitors. Across the weekend, professional athletes from a wide range of sports faced off alongside fans in a series of head-to-head challenges, creating unexpected matchups and bringing AT&T's platform of connection to life through competition, entertainment and shared fandom.
As Creative Director, I oversaw the experience from concept through execution, leading the creative team across strategy, experience design, visual identity, gameplay and content while partnering closely with production, talent and client teams to bring the live show to life.
Group Creative Director: William Gross | Creative Director: Rose Leopold | Senior AD: Jack Hazzard + Edzer Roukema | Senior Copy: Braylond Howard
