Program Overview 

Getting fans into the groove for the Big Dance in the Big Easy. Celebrating the uptempo energy and excitement of the 2022 Men's Final Four,
fans were invited to step onto a motion-reactive court that relied on AT&T's high-speed network to sync two basketball game modes with the
legendary music of New Orleans. Soundtracked to genres including funk, bounce, hip hop and more, AT&T Rhythm of the Game was the main
attraction at the AT&T Fan Zone that additionally featured the 360-degree animations of the AT&T Fan Cam and autograph signings from NCAA
heroes like Dr. J and Bill Walton. Taking center stage on Friday night was the AT&T Block Party with choose-your-view AT&T 5G Concert Lens
technology for fans watching at home, featuring a show-stopping live concert with performances from Arcade Fire, King Princess, and NOLA's
own Preservation Jazz Hall Band.

8M+ Impressions Earned, 13M+ Video Views, 15K+ AT&T Fan Zone Engagements, 3K Autographs Signed, 56K+ AT&T 5G Concert Lens Interactions

My Role

Knowing that college basketball fans love new tech and music, we wanted to create a new experience for fans that incorporated those two things.
A simple way to explain Rythym of the Game is Dance Dance Revolution meets Pop-a-Shot. Our team created the game from concept to execution -
imagining how it worked, what it looked like, and how fans can share their experiences with friends at home. I also concepted and executed the
look and feel of the footprint from large format graphics, materials, lighting, and organic photo ops.

Associate Creative Director: Rose Leopold | Senior Copywriter: Cam Curran | Designer: Nataija Bush