PROGRAM OVERVIEW

Through its partnership with 100 Thieves, AT&T entered the metaverse with the AT&T Station, a multiplayer VR experience on VRChat. Gamers worldwide explored a futuristic digital environment, engaged in custom games, experienced an HBO Max screening room, and shopped in a 100 Thieves store. The station gained attention as four popular 100 Thieves creators filmed inside, attracting media coverage and interest from fellow gamers. AT&T's venture into the metaverse was a standout success, blending innovation with immersive gaming and content creation.

My Role

I collaborated closely with my counterpart to bring to life a captivating new world for gamers, ensuring each brand partner's presence was impactful and authentic. Taking the lead in the creative direction, I shaped the overall look and feel of the station, including promotional items, to create an immersive experience that resonated with our audience.

Associate Creative Director: Ben Long | Associate Creative Director: Rose Leopold