Program Overview: 

As part of AT&T’s partnership with the Dallas Cowboys, we were tasked with creating a one-of-a-kind experience, bringing fans closer to the team they love in the awe-inspiring environment of AT&T Stadium. As the center-piece of the fan experience, we set out to create a technology-forward brand activation, utilizing existing infrastructure of large interactive touchscreen columns and introducing an AR experience that brought fans closer to their favorite athletes. Additionally, we were tasked with creating a technological exchange and narrative that would spotlight AT&T's newly launched 5G wireless technology. Over 115K fans have engaged with our experience at AT&T Stadium, during the Cowboys’ 2019 season. And we went big off the field too–one fan’s video of Pose with the Pros went viral, ultimately leading to over 500M social media impressions.

The experience caught the attention of Forbes - check out the feature here.

my role

From ideation to production, I played a pivotal role in shaping every facet of the overall experience. Collaborating closely with our team, I spearheaded the creation of the stadium's creative theme for the year, seamlessly integrating it into the entire fan experience. Taking charge of UX/UI design, I meticulously ensured adherence to AT&T's brand guidelines, guaranteeing a flawless experience for fans. Furthermore, I actively contributed to crafting engaging graphics for promotional posts and various collateral materials.

Associate Creative Directors: Alexander Turk, Will Gross | Senior Art Director: Rose Leopold