Program Overview 

The AT&T Pebble Beach Pro-Am is a prestigious, highly anticipated event, on the most beautiful course in the world. To celebrate 35 years as the title sponsor, AT&T wanted to show up with an on-site activation that would take the live golf experience to new heights. We took that brief literally, constructing a two-story elevated structure called the AT&T Loft, offering the best views of the course, and state-of-the-art games to play.

My Role

From concept to production, I touched nearly every aspect of the event. I designed the tournament’s ticket suite, on course signage, promotional graphics as well as worked with team to execute graphics for AT&T The Loft. These designs include wayfinding, wall graphics, BU sponsor imagery, as well as UX/UI for digital executions of the tech activations. I also worked closely with team to concept tech-first activations we featured within The Loft.

Associate Creative Directors: Alexander Turk, Will Gross | Senior Art Director: Rose Leopold | Senior Designer: Bella Oriella