PROGRAM OVERVIEW

AT&T 4 Point Plays gave fans the chance to experience the thrill of possibility at WNBA All-Star by taking their own legendary 4-point shot. As the official sponsor of the 4-point line, AT&T turned this epic moment into an immersive LED court experience, making the brand synonymous with the shot itself. With A’ja Wilson and Sabrina Ionescu as virtual teammates, fans stepped into the heart of the game as lights rose, the crowd roared, and energy filled the arena.

The experience combined motion-tracking technology, custom LED animation, and immersive sound design to recreate the atmosphere of a live All-Star game. As Creative Director, I led concept development and production across internal and external teams, overseeing the environment design, gameplay, and video integration. I also directed the green-screen shoot with A’ja and Sabrina, capturing personalized moments that brought the experience to life.

The result was a buzzworthy fusion of tech, talent, and fandom that made AT&T’s “Greater Possibility” platform feel truly larger than life.

Creative Director: Rose Leopold | ACD: Brooke Estell | Senior AD: Hannah Garrett | AD: Mukundi Kamwendo