Program Overview

At Lollapalooza and Grandoozy music festivals, Billboard created an activation for Bai that celebrates the brand message of “The Uncompromise”, featuring experiences during moments of potential compromise that will allow festival-goers to “have their cake and eat it too”.  The activation consisted of a five-pronged “This AND That” interactive experience, exhibiting instagram-worthy moments and various touchpoints for product trial.  

My ROLE

Working with Bai's internal creative team and a third party experiential agency, I created this five-pronged activation.  I concepted the copy to ensure the activation corresponded to the Bai's product messaging. By researching and pulling inspiration from Bai's Instagram, I art directed each backdrop which integrated the brand's quotes, bright colors and fruit motifs.  I created and designed custom type and illustrations for each backdrop, photo selected and assembled fruit patterns, and worked directly with the fabricator and printer to bring it to life.  Additionally, I worked on all other design elements such as photobooth graphics, beverage barrels, popsicle menu + cart.  Lastly, I attended each festival ensuring the experience ran seamlessly and clients were happy.  // Billboard Media Group